This region is has rich heritage of traditional handicrafts, crafts that have been passed down from one generation to the next over the ages. BIDWA's aim is to capitalize on these traditions and empower productive Emirati women who practice these traditional handicrafts, by enabling them to generate a sustainable source of income and thereby achieving economic empowerment, which will lead to social stability, security, and dignified independency.

The BIDWA program offers women the chance to master their skills with the aid of vocational training, so that they can turn their skills into a profitable enterprise, while simultaneously sustaining these crafts by passing them to new generations and creating modern high quality products with mass market appeal.

Ultimately, Bidwa will become:

As well as

BIDWA will focus on techniques mastered by generations of Emirati women, mostly clustered in the northern regions of the Emirate of Sharjah, UAE, believe that identifying the crafts in the UAE.